Brad Michels

Wealthcare Advisor

About Brad

I started in the financial services industry in 2004 after bouncing around a few different sales positions after receiving my BBA in Marketing from the University of Kentucky while also serving as a member of the Kentucky National Guard. Thankfully for me after my deployment for Desert Storm I had a First Sergeant who convinced me that I could better serve outside of the military. At the time I was considering pursuing a full-time position. I am more than thankful for those who serve this country, and for my time in service, but I would have never had the opportunity to eventual land where I am today in my service to others.

In my years in corporate financial America I was exposed to “the good, the bad and the ugly” in my work with other financial advisors. At issue is that too much of the time products are “sold” without any regard to need or whether it provides a solution for the client. This first-hand knowledge is based not only on clients I have met with, but also the thousand or so financial advisors I met or worked with over the years. In many regards it was not the advisor/planner who was at fault, but the structure of the current delivery system for investment advice and service.

As such, I knew the need for quality financial advice was real and I chose to pursue the Certified Financial Planner™ certification with my sights on eventually leaving the corporate world and going out on my own. In 2009 I turned in my resignation and opened my own firm with the purpose of trying to provide a better solution for those I would encounter. Within a span of three years I decided to join Wealthcare Capital Management® to better serve my clients with more confidence and due to finding a company that shares my same “world view.” I am now in a position where I can provide the best solution for my clients without biases or conflicts of interest.

Brad Michels

Life Relevant Financial Advice

My objective as your Wealthcare advisor is to inspire and guide you toward pursuing the life of your dreams. I will help you explore your highest aspirations and imagine the life you may have never thought possible before. And together, we’ll create your personal “Financial Success” plan.

Why Wealthcare?

Established in 1999, Wealthcare Capital Management (Wealthcare) is a very different kind of a financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.

We accomplish this by helping you understand and identify your most important life goals. And then we align your investments with those goals. Our process guides you through the myriad of changes in your life that will invariably require financial decisions. This is what we refer to as Financial Guidance for Life.

At Wealthcare, we measure our success in our clients’ fulfillment — one client at a time.

With our goals-driven investing approach, you will:

  • Have your personal goals in complete alignment with your investments.
  • Always know where you stand and we’ll present your progress reports in “plain” English.
  • Have confidence in your ability to achieve your goals, independent of market fluctuations and changing life circumstances.





Our Process

Wealthcare’s patented process is designed to help you reach your life goals, while minimizing unnecessary investment risk or needlessly sacrificing your life now.

Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.

MOST IMPORTANTLY, THE WEALTHCARE PROCESS IS YOU- DRIVEN. NOT MARKET DRIVEN. IT’S POWERFULLY SIMPLE. IT’S REFRESHINGLY CLEAR.

And it all STARTS WITH A GREAT CONVERSATION

A conversation that helps you to visualize your most important life goals

 

Dream Big

Do you like to travel? How will you pay for your children’s education? What exactly does “comfortable” retirement look like to you? You’ll cover these topics — and more — during our initial conversation.

We’ll use this conversation as a launching pad for creating your financial life plan. My objective as your Wealthcare advisor is to inspire and guide you toward achieving the life of your dreams. I will help you define your life goals, and most importantly, will guide you toward achieving them.

But this is just a beginning. Wealthcare’s financial plan is not a “set it and forget it” tool. It’s a dynamic financial guidance system that evolves as your circumstances and financial markets change. I will continually monitor your plan against your changing life events and your investment portfolio, keeping the two in sync. Our software runs sophisticated market simulations, designed to monitor, measure and track your progress and report back to you with clarity.

Your Comfort Zone®

You will have confidence in your financial life plan because I will be constantly performing analytics in an effort to ensure your success. At Wealthcare, we call this being in the Comfort Zone. The Comfort Zone measures the probability of reaching your financial goals. And it also alerts you if you veer off course.


John & Ann's Confidence Level is 85%

Overfunded

Comfort Zone®

Underfunded

  • $1,000,000
  • $800,000
  • $600,000
  • $400,000
  • $200,000

Net Worth $


Click on a goal to see more

Stay on Course

The Wealthcare process is YOU-driven, not market-driven. As your circumstances, goals and priorities change, I will work with you to make appropriate adjustments. Whatever life events come your way — from expanding your family to buying a vacation home — I will monitor and measure each event against its financial impact on your plan.








 
 

Enjoy a Fulfilling Life Now

At Wealthcare, we don’t believe you should make unnecessary sacrifices in life, or take unnecessary risk.


What if you could: Spend more. Save less. Retire earlier. Or take less investment risk?

With the Wealthcare advising process we can explore these possibilities. When your plan is inside the Comfort Zone, you can be confident you will arrive at your desired financial destination. Our singular purpose is to help you make the most of your life.

  • The Wealthcare process addresses your financial needs AND your dreams
  • It shows how to make smart trade-offs among your different and often competing priorities
  • It helps you achieve a unique personal balance

Learn More About Wealthcare


What's Wealthcare?

Discover what you can expect from the Wealthcare process.

Learn More

Life + Investing

Living well...investing well... In the Wealthcare process, it’s all one and the same.

Learn More

It All Starts with a Great Conversation

A conversation that helps you visualize your most important goals and helps your advisor create a life plan for achieving those goals.

Learn More

What is Comfort Zone?

Central to the Wealthcare GDX360 process is the Comfort Zone®, produced by our patented financial planning technology.

Learn More

Contact

Ready to start the conversation? Contact me at 502-727-2800 to schedule an appointment.


Brad Michels
3660 Paoli Pike, Suite 2, Floyds Knobs, IN 47119

Phone: 502-727-2800
Email: bmichels@wealthcarecapital.com

Strategic Partnerships

Wealthcare Advisory Partners LLC (WCAP) has developed strategic relationships with several firms in order to provide a full investment management experience for our advisors and clients. The key firms in our investment process and their relationship with WCAP are described below:

LPL Financial

strategic-partnerships-collage

LPL Financial LLC (LPL) is a FINRA-regulated full-service broker-dealer which provides brokerage services to WCAP advisors. Most of WCAP's advisors are also securities registered with LPL. LPL offers a full range of securities products and services, as well as insurance products and services which are made available to WCAP clients through our common financial advisors.

LPL also provides custody and clearing for WCAP's Advisory accounts.

Wealthcare Capital Management

Wealthcare Capital Management LLC (WCM) is contractually engaged by WCAP to provide financial planning, discretionary investment management and non-discretionary advisory services to WCAP clients. The financial planning process WCAP uses was developed by WCM, and WCM manages and runs the planning department and technology that WCAP uses today.

WCM is an Investment Advisory firm registered with the Securities and Exchange Commission and manages over $1.3 Billion.

WCM also provides WCAP administrative, corporate financial, accounting and legal services under contract to WCAP to facilitate the running of WCAP's business.

While WCM and WCAP have some common corporate management and staff, they are separate and distinct legal entities with their own ownership structure.

WCAP and WCM are Investment Advisors registered with the Securities and Exchange Commission. Securities offered through LPL Financial, Member FINRA/SIPC.

LPL is not otherwise affiliated with WCAP or WCM. There is no common control or ownership, and LPL is a separate legal entity.