Leadership

Shantese Smithers-Alexander, CDMP, PCM®

Shantese Smithers-Alexander is the Marketing Manager at Wealthcare Capital Management. Her responsibilities include creating and producing advisor recruitment campaigns and collateral, promoting and protecting the company’s brand, and providing marketing support for the firm’s affiliated advisors. By establishing consistent and repeatable processes, Shantese is able to assist Wealthcare and 150+ advisors with their marketing needs, from prospecting email and social media campaigns to establishing brand recognition through multiple marketing channels. She believes your marketing and branding are extensions of your company’s values and worth. Your brand should reflect the standards your services or product provides to support your company’s mission.

Shantese began her marketing career as a marketing specialist for two not-for-profit organizations in Richmond, Virginia’s fine arts community. After leaving the art world, she was employed as a Customer Service Representative for the digital printing company Digital Banana (AlphaGraphics). She assisted many marketing firms and businesses there, from ad pitch books and product brochures to business card designs. Following her stint in printing, she became the Market Specialist with Genworth Financial for their Long-Term Care division. She supported the team’s marketing managers and marketing director in promoting their Flex (long-term care) service line.

Shantese holds a Bachelor of Science degree from Virginia Commonwealth University and an Associate of Applied Science in Paralegal Studies from Bryant & Stratton College.  She is also a Certified Digital Marketing Professional (CDMP) with the Digital Marketing Institute and a Professional Certified Marketer (PCM®) in Digital Marketing with the American Marketing Association.

When she is not championing Wealthcare’s goals-based wealth management process to the masses, she spends most of her time caring for her extraordinary special needs daughter with her husband in Richmond, Virginia. Although she relishes her marketing career, she enjoys touching the sky for just a few moments while riding roller coasters and sky diving.