What Financial Advisors Can Learn from Starbucks, Apple and SoulCycle
People don’t go to Starbucks for the coffee. Millions of people make Starbucks a stop in their morning routines. They pass other nearby shops with similar quality coffee in order to wait in line at Starbucks. Why do so many people choose Starbucks? It’s not for the coffee – it’s for the experience. Starbucks has created an entire brand identity around delivering a predictable, rewarding experience for customers across their 13,000-plus locations nationwide. They’ve mastered what’s been coined the “experience economy.”
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